Stepping into this project, I took full ownership defining the strategy, sketching out initial concepts, and preparing a pitch deck for review. As the lead, I mapped out the key messaging and visual direction, translating insights into tangible design ideas. A middleweight 3D designer supported me by modeling and refining concept visuals, ensuring our pitch looked polished and professional. My Creative Director provided strategic guidance, helping me tighten the narrative and align it with client goals. This was the first pitch I led independently, and it was a powerful learning experience I managed the end-to-end process from ideation through presentation.
